Flarie

About

Flarie is a mobile game platform with several games focused to gamify stores and other businesses.

In the summer of 2016 Pressbyrån choose to work with Flarie to reach and build a relationship with people at the age of 15-25. The goal with the campaign was to get people into the stores to try the Pressbyrån Hot Dog. The Hot Dog-game in the Flarie app was set up as a play-to-get-game. Any user who got over 300 points in the game won a Hot Dog and recieved a voucher directly in the message-function within the Flarie app.

The Hot Dog-game was played 2.4 million times by 25 000 people, that spent 33 minutes in average playing the game. Over 5 000 people in the target group went into the stores to collect their Hot Dog. The Hot Dog itself was displayed over 136 million times in the game. User feedback and user comments were remarkable. Instagram and Facebook ads went viral during the campaign and we were absolutely amazed by the amount of nice things being said.

Pressbyrån is Sweden's largest convenience store chain (similar to 7-Eleven). Pressbyrån has 320 stores in Sweden.