About

Empowering games with hero energy.

ICHI is the gaming specialist creative agency bringing Hero Energy to the world’s best-loved IPs - from brand to campaign.

In the competitive world of gaming, IP alone is not enough. Earning the attention of today’s most dynamic audience requires activating a brand’s potential to inspire. We call this Hero Energy.

Applying industry-leading expertise, ICHI craft audience-led, brand-level solutions are the difference between fleeting engagement and IP devotion.

Our Services:

Brand: Framing a brand’s core offering, codifying insight into a robust platform for brand identity and creative communications.

- IP Positioning & Brand Strategy

- Visual Identity

- Brand Guidelines

Campaign: Planning, ideation, and execution. Weaponising strategy to power cohesive, commercially-driven campaigns and inspiring creative assets.

- Campaign Strategy

- Key Art

- Video: Gameplay, CG, Live Action

- Digital: Display, Websites, OOH

- Social: Video and Static Content