For more than 25 years, Focus Multimedia Limited has been very successful in the world of PC entertainment and gaming software.
In the earlier years, we worked with many of the major software developers, publishers and retailers, including Ubisoft, THQ, Encyclopaedia Britannica, Woolworths, PC World, WHSmith’s to name but a few. Focus’ foothold in the PC entertainment world became well and truly cemented with a 2000+ strong PC CD-ROM catalogue that contained something for everyone, selling world-wide to the likes of Australia, New Zealand, and South Africa. Having over 10,000 points of sale in the UK and Ireland alone the Focus brands were ones that consumers could trust.
Fast forward to 2020 and the company has two extremely successful flag-ship brands – Driving Test Success and Fanatical.
The award-winning Driving Test Success has been the brand that has stood the test of time for Focus, morphing from just one product in 1997 into a whole range of products today. Having helped almost 14 million students over the years, the brand offers a plethora of ways for the learner driver to revise for their theory test; mobile apps, online training or the good old PC CD-ROM – whichever revision method the learner desires, Driving Test Success has the solution. The brand continues to grow today, firmly maintaining its position as the number one supplier to the learner driver market.
With the increasing popularity of mobile gaming and the march of the digital era, Focus soon realised that the industry was rapidly changing and that the business needed move with the times too! In 2012 a new direction and division was conceived – Bundlestars.com - an on-line e-commerce store which fast became a video gaming lover’s dream, supplying video game keys (Steam and Uplay) directly to consumers’ PC’s in just a couple of clicks. This was a whole new way of doing business for Focus. Bundle Stars went from strength to strength but, in true Focus fashion, a step change was needed. And so, on 1st November 2017, Bundlestars.com became Fanatical.com. To date, the site has sold over 79 million gaming keys to customers in 200+ countries around the globe and with a new brand and a new web site using cutting edge technology and design, there is certainty that it will keep Fanatical’s fans returning for years to come.