We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination, partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct-to-consumer platforms and other activations, and developing go-to-market strategies. The ideal candidate will bring a blend of project management, marketing and creative sensibility, and operational rigor to support our expanding program.Position SummaryMarketing Planning & ExecutionDevelop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L teamCollaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations.Support global go-to-market planning and long-lead commercial strategies in partnership with the category, DTC and collabs teams.Call of Duty / Activision Franchise CoordinationParticipate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.Project & Partner ManagementOversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriateTrack and report KPI’s for campaign performance, partner engagement, and creative throughput.Detailed ResponsibilitiesPartner MarketingManage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc.Review and approve all marketing plans and provide strategic inputCollect impressions, impact metrics for our top campaigns every quarterMaintain XGS team quarterly launch calendarRoute all creative campaigns, social, web, creative posts for approval through appropriate marketing teamsDownloadable Content StrategyMaintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.Retail StrategySupport Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategySync with RBDM and category team on a recurring basisBuild relationships with Battle.net, social, community teams across all franchisesSet up quarterly in-person meetings to build relationshipsFranchise CoordinationCall of Duty Franchise POCSchedule monthly meetings with the business leads (Matt Cox, Tyler)Prepare and maintain quarterly updates to presentSchedule bi-weekly meetings with Brand/Social teamsAttend weekly creative approval meetings with Alex, Kellen, etcAttend weekly legal approval meetingsSchedule monthly meetings with Studios as needed for game updatesPrepare and summarize game updates via emails/decks and send to teamMaintain COD franchise one sheets, retail decks, Franchise decksWorld of Warcraft MarketingAttend weekly cross functional meetings, update with CPG activitiesPrepare and summarize game updates via emails/decks and send to teamDiablo IV MarketingAttend weekly cross functional meetings, update with CPG activitiesPrepare and summarize game updates via emails/decks and send to teamEmerging Franchises POCSchedule quarterly meetings with the business leads (Jason Finn)Prepare and maintain quarterly updates to presentSchedule regular meetings with BU as needed for game updates, ongoing coordinationPrepare and summarize game updates via emails/decks and send to teamMaintain Crash, Spyro franchise one sheets, retail decks, Franchise decksEcomm SupportManage day-to-day relationships with Legends for marketing efforts across gear storesReview and approve all marketing plans and provide strategic inputAttend weekly syncs (marketing + operations) to ensure alignment on marketing needs and inform AB BUs on upcoming gear store campaignsCollect impressions, impact metrics for our top campaigns YoYRoute all creative campaigns, social, web, creative posts for marketing support across ABRewardsWe provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;401(k) with Company match, tuition reimbursement, charitable donation matching;Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.