It takes a Blizzard to make a Blizzard game, and that level of effort doesn’t end once the game is released; we support our games for years after they’re in the hands of gamers worldwide. Global Insights works closely with the game development, business, and internal service teams at Blizzard to produce insights and models that enable us to make the most epic player experiences. The Marketing Analytics team within Global Insights focuses on applying advanced analytics and data science to help our marketing teams make smarter, data-driven decisions that maximize player engagement and business impact.We are seeking a Data Scientist with strong experience in marketing analytics to join our team. This role will focus on building models and analytical frameworks that measure marketing effectiveness, customer lifetime value, and ROI across a variety of channels—including social media, paid advertising, and influencer campaigns. The ideal candidate is passionate about using data to solve real-world business problems, thrives in a collaborative environment, and can communicate insights clearly to both technical and non-technical audiences.This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.ResponsibilitiesDevelop and implement statistical and machine learning models to measure and optimize marketing performance, including:Marketing Mix Modeling (MMM) to evaluate channel effectiveness.Customer Lifetime Value (CLV) models to inform acquisition and retention strategies.ROI and attribution analysis across paid, owned, and earned media.Collaborate with marketing, finance, and business teams to translate insights into actionable strategies.Build and maintain data pipelines and dashboards to monitor marketing KPIs and model outputs.Present findings and recommendations to stakeholders in a clear and compelling way.Stay informed on emerging trends and best practices in marketing analytics and data science.Minimum Requirements5+ years of experience in data science, analytics, or related fields, with a focus on marketing analytics.Advanced degree (Master’s preferred) in Statistics, Applied Mathematics, Economics, Computer Science, or a related quantitative discipline.Hands-on experience with marketing mix modeling, attribution, or customer lifetime value modeling.Strong programming skills in Python (or R) and proficiency with SQL.Familiarity with machine learning frameworks (e.g., scikit-learn, TensorFlow, PyTorch) and statistical modeling techniques.Experience with data visualization tools such as Tableau, Power BI, or similar.Ability to work independently on moderately complex problems and deliver actionable insights.Extra PointsExperience in the gaming or entertainment industry.Familiarity with digital marketing platforms (Google Ads, Facebook Ads, programmatic buying) and analytics tools.Knowledge of cloud computing environments (AWS, GCP, or Azure).Strong communication skills and ability to influence stakeholders.Your PlatformBest known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.Our WorldActivision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. RewardsWe provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;401(k) with Company match, tuition reimbursement, charitable donation matching;Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.In the U.S., the standard base pay range for this role is $71,300.00 - $131,906.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.