Job Title:

Lead, Digital Marketing

Requisition ID:

R026822

Job Description:

Job Title: Lead, Digital Marketing

Department: Digital Marketing, Activision

Location: LA, CA

Your Mission

The Lead, Digital Marketing will play a key role in supporting social conversations and community discussions for Call of Duty, including leading original content and campaign initiatives across franchise social media channels, as well as leading develop/execute real-time communication strategies around news and live-issues.

The position requires strong collaboration and communication skills as well as a thorough video game technical knowledge, and a deep passion for gaming along with detailed familiarity with Call of Duty and community relations. This is a full-time opportunity embedded within Call of Duty supporting digital marketing and communications teams.

This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.

What you bring to the table

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:     

• Stay plugged into the latest topics and trends on social media, Call of Duty and general video game entertainment communities

• Collaborate across cross-functional Call of Duty teams and communications teams to deliver dynamic real-time news, updates, and live-issues communications

• Play an integral role in driving ongoing development and day-to-day execution of Call of Duty social media topics, including identifying opportunities to engage in real-time with fact-based, verified information and updates 

• Be a key stakeholder in content strategy and live issue communications, including monitoring conversation and strategic social media calendars

• Contribute to shaping the strategy and managing the day-to-day implementation of original content productions, including original digital video series and the official Call of Duty Podcast, as well as adapting long-form Call of Duty blog editorial for short-form social media

• Take an active role in leading the development and growth of the official Call of Duty Discord server

• Work collaboratively across cross-functional teams to drive the day/day editorial, content planning, copywriting and reactive engagement within community platforms and across social media

• Execute real-time communications around live-events, announcements, and large gameplay campaign beats

• Analyze and report on content and program performance data to drive continuous improvement and optimization

• Overall ability to manage a spectrum of dynamic projects and real-time communication needs

Minimum Requirements

• Minimum 9+ years of experience in video game marketing, journalism, community management and/or social media, preferably in gaming

• Appetite for all things digital and social, up to date on the latest platforms and technologies, as well as a desire to identify opportunities for real-time, issues-driven communications

• Passion for gaming, especially the Call of Duty franchise and community, as well as a strong knowledge of gaming audience segments

• Excellent written, verbal, and interpersonal communication skills 

• Working knowledge of social platforms and associated analytics programs and tools such as Sprinklr, Opal, Confluence, JIRA, YouTube, Instagram, Twitter, Tik Tok, Discord, Reddit and Facebook, as well as each platform’s native analytics tools 

• Organized, detail-oriented, and able to multitask while remaining communicative with teams 

• Experience with working cross-departmentally and/or with 3rd-party agencies/partners a plus; experience reviewing analytics and performance data to interpret insights

• Bachelor’s degree in creative writing, communications, journalism, public relations, or marketing; experience refining a brand’s ‘voice’ on social, including copywriting

• Experience working with influencers a plus

• Video production/publishing, graphic design and/or content creation experience a plus

• Detail-oriented, self-directed skills including ability to manage multiple tasks and projects simultaneously, including adaptability to fluid and last-minute changes

Our World 

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. 

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. 
 

Ready to Activate Your Future? 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.