At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!Do you have a love for immersive player experiences, digital play ecosystems, and the iconic world of D&D? We’re looking for a Principal UX Designer to join the design team for the digital tools that power D&D Beyond, the best-in-class digital companion for Dungeons & Dragons. This role is an outstanding opportunity to build innovative, intuitive tools that unlock the magic of D&D for millions of players and Dungeon Masters around the world!Responsibilities:Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with a strong understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction designScope plan and deliver complex large initiatives.Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight.Set frameworks and direction for design projects, guiding solutioning through complex problem spaces with clarity and purpose.Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes).Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking.Qualifications:A degree in UX Design, Art, Information architecture, a related design field, or the ability to show equivalent professional experience.Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact.Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems.Advanced expertise in multiple UX disciplines (e.g., interaction design, systems thinking, visual design, research synthesis).Experience building and evolving design systems at scale, including multi-brand architecture.Exceptional communication and storytelling skills—able to influence senior stakeholders and inspire teams.Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments.A growth mindset for pushing yourself, the team, and the product towards continuous improvement.Nice to Have:Deep familiarity with tabletop RPGs and the D&D ecosystem.Experience designing for entertainment, games, or narrative-driven products.We are an Equal Opportunity / Affirmative Action EmployerWizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.The base salary range for this position is $148,400.00 to $222,600.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.Our Comprehensive Benefits Package Includes:Health & Wellness: Medical, Dental, and Vision InsuranceTime Off to Recharge: Paid Vacation & HolidaysFinancial Well-being: Generous 401(k) MatchLife & Family Support: Paid Parental LeaveGiving Back: Volunteer & Employee Giving ProgramsLevel Up Your Skills: Tuition ReimbursementExclusive Perks: Product Discounts & More!